According to an article published by ‘The Drum’, China has a gender balance unmatched in other markets, with women holding the top jobs in advertising and media agencies.
Following the cultural revolution in 1949, the ideas of gender equality have been widespread in China. “Women Hold Up Half The Sky,” is a famous statement made by Mao Zedong about the role of women; that they are a resource that should be deployed outside of the homes into the professional fields.